Let me (during a short break in my D.C. meetings) jump up on a soapbox for a minute. Is Entertainment Weekly a news publication? Probably not, but it is published by a news organization and it has some pages in the front of each issue called "news." The current issue has one of those trendy annotated list/feature stories by reporter Tim Stack titled "Claw Power: The top ten franchise characters in movies -- Wolverine, Madea and Jigsaw are only some of the heroes and villians that attract audiences."

The article never clearly defines its terms, which left me to assume -- a bad word in journalism -- that the goal of the article was to describe the characters at the heart of current Hollywood movie franchises, movie series that have potential to roll on for some time into the future making the big bucks.

The man at the top of the list is currently ruling global theater screens:

Despite some negative prerelease buzz, mixed reviews, and a furry blue Kelsey Grammer in a leather vest, X-Men: The Last Stand demolished Memorial Day box office records with a huge $122.9 million domestic four-day gross. It's the latest impressive haul for a franchise that just keeps getting bigger: In 2000, the first X-Men pulled in $157.7 million total, while 2003's X2 took home $214.9 million. With The Last Stand this X trilogy has come to an end, but the film's best-known character, Wolverine (Hugh Jackman), is set to live on in a highly anticipated spin-off, which could spawn sequels of its own. That's why the blade-bearing mutant tops our list of film's most powerful characters.

Notice that there appear to be two key factors linked to the meaning of this "franchise" term -- (1) big box office and (2) the ability to produce more sequels. In other words, EW says it wants success right now and solid potential for success in the future.

Thus, Harry Potter is No. 2 and Spider-Man is No. 3. Shrek falls to No. 4. Shrek 3 is on the way, but beyond that? What is the source material for Shrek 7?

The rest of the list gets kind of strange (read the article for the explanations of each):

(5) Robert Langdon (with or without the hair of Tom Hanks)

(6) Jason Bourne

(7) James Bond

(8) Jigsaw

(9) Bart Simpson (fading on TV, first movie on the way)

(10) Madea

Actually, I would have rated Perry's "trash-talking senior citizen" higher in the list, in part because of her cost-to-box-office ratio. Clearly, there is a niche out there for African American humor that has some sense of (how to say this) faith and funky family values. I also get the impression that Perry is tapping a very deep personal well of creativity.

But I digress.

Take a look at that No. 2 slot -- Mr. Harry Potter. Now, I love these books and think the movies are OK. The fourth movie was a smash and brought in $290,013,036 in domestic box office. That's a strong total, and few doubt that the final three movies will do likewise.

But what if you had a franchise character that brought in $291,710,957 in its opening movie? What if the character was at the heart of a beloved, classic seven-book series that sold roughly 100 million copies in the second half of the 20th century?

With six books to go, could we say that this character has solid box-office potential? If the first film topped that No. 2 franchise, might not this new franchise character at least make it onto the list? Somewhere?

Who is missing from this list? Why is he -- or even He -- missing? Why doesn't this pop-news article in EW play by its own rules?