Product placement and packaging — these are the first tasks of a freelance author who has a story to write. Who will publish this article? What pitch will win over the editor? An experienced author knows the interests and quirks of the publications to whom he markets his work. In addition to the question of content — no poultry breeding articles for Car & Driver — an author must be conversant with the style sense and audience of an outlet. Do they like it hip or heavy? AP or Times of London style book? The definitive New Yorker treatment or a People magazine popular summary?