It doesn't take a doctorate in Mass Communications to grasp that the Internet and other forms of digital technology that have emerged in recent decades have changed many elements of "journalism" as we know it.

Your GetReligionistas have written about this many times during the past 11 years. I guess that's because – as a guy with a mass-comm master's degree from the University of Illinois at Urbana-Champaign – I am pretty obsessed with the whole "technology shapes content" idea.

What changes? You know what I'm talking about.

The WWW is great at narrow-casting information into niches, as opposed to offering broadly stated information for debates in one mass culture. Also, the Internet is open for business 24 hours a day, seven days a week – yet a business model built on digital advertising cannot sustain the larger newsroom staffs of the past. Thus, there are fewer scribes doing more and more work as they try seize the attention of readers who are surfing past on waves of digital ink.

What to do? Many believe that it's crucial for these digital journalists to write with a sharp "edge" that helps to define their social-media "brands" in order to appeal to loyal readers who agree with their editorial worldview. Thus, the line between news and analysis and old-fashioned editorializing is becoming harder and harder to see.

Meanwhile, information is expensive (think old-school reporters) while opinion is much cheaper (think armies of bloggers, freelance columnists and think-tank public intellectuals). Thus, more opinion and less basic reporting, with on-the-record interviews with articulate voices on both sides of hot-button debates.

This leads me to the following headline, which stopped me dead in my tracks as I marched through my stack of morning emails.

Two steps forward ... then all this