Talk about a bad headline! What do you think when you read a headline like this one on the National Public Radio website? A recent "It's All Politics" feature proclaimed: "True Believer? Why Donald Trump Is The Choice Of The Religious Right."

For starters, the "Religious Right" label says more than "evangelical voters." It implies that top leaders on the moral right are jumping onto the Trump mini-bandwagon (with 30-plus percent in polls) in the swarm of GOP White House candidates. It implies, at the very least, that some leaders of big evangelical organizations – think Concerned Women for America or groups linked to the Southern Baptist Convention – must be offering muted praise for Trump.

Thus, I assume that this NPR feature was simply the latest in a mainstream media wave linking the vague term "evangelical" with Trump's early surge, a trend I wrote about in a recent "On Religion" column for the Universal syndicate (and the "Crossroads" podcast is here).

That's kind of how this NPR report began, with more of the same old same old.

... Trump is winning over Christian conservatives in the current Republican presidential primary. That's right – the candidate currently leading among the most faith-filled voters is a twice-divorced casino mogul, who isn't an active member of any church, once supported abortion rights, has a history of crass language – and who says he's never asked God's forgiveness for any of it.

If that sounds like an Onion story, it's not. His blunt talk against a broken political system in a country rank-and-file evangelicals believe is veering away from its traditional cultural roots is connecting. He pledges to "Make America Great Again," a positive spin on the similar Tea Party refrain of "Take Our Country Back."

That redeeming message – and his tough talk on immigration, foreign policy and the Republican establishment – is quite literally trumping traditional evangelical concerns about a candidate's morality or religious beliefs.

Note that the report claims that Trump is "winning over Christian conservatives," as opposed to winning with some Christian conservatives at the local level.

So what does the rest of this NPR report actually show?