“All the News That’s Fit to Print” first appeared on the cover of the New York Times on October 25, 1896. The newspaper’s publisher Adolph Ochs adopted the slogan for professional and business reasons.

Ochs wanted to set the Times apart from its more sensationalist competitors, filling the market niche of New York’s quality newspaper. Pursuing high quality journalism not only was a moral good, it could make money also, he believed.

The business model adopted by Ochs and other “quality” newspapers at the start of the 20th Century guided the empirical practices of the mainstream press for most of the last century, though tabloids in the United States and the “red tops” in the United Kingdom have never followed this code.

Over the last 25 years the Ochs model has been challenged by the advocacy press approach, where a newspaper reports on a story from an openly avowed ideological perspective. A French newspaper reader knows that when he reads about the same issue in Liberation, Le Monde, Le Figaro, La Croix and L’Humanite he will be presented with left, center left, center right, Catholic and Communist perspectives of an issue.

In and of itself, such an advocacy approach is not a bad thing.