OK, let's try this again. One of the hardest things for journalists to explain to ordinary news consumers is the whole concept of what makes a story a "story."

For example, a "march" in your city that draws two dozen protesters may end up on A1, while a rally that draws thousands may not even make the newspaper. An editor would probably say that the "march" was about a new issue, while the massive rally was about a cause that's "old business." Readers may suspect that it has something to do with subjects that do or do not interest the editors.

So the other day I wrote a post asking why it wasn't news that the Catholic committee that coordinates Boy Scout work released a statement saying that a new policy allowing trans scouts will not apply to the many, many units hosted by Catholic parishes. What, I asked, about other doctrinally conservative faith groups? This is a big story, since religious groups host about 70 percent of America's Boy Scout troops.

But that wasn't a "story" in mainstream news publications.

Now we have a story -- that is receiving quite a bit of online push in the national USA Today network -- about an Asheville, N.C., pastor who has a problem with a new product from the American Girl company.

Why is this a national story? Look for the really interesting details in this overture:

ASHEVILLE, N.C. -- A move by a national doll manufacturer to add the first boy to its lineup has one local minister in a tizzy.

The Rev. Keith Ogden of Hill Street Baptist Church sent a message to more than 100 of his supporters and parishioners Wednesday titled, "KILLING THE MINDS OF MALE BABIES."

Ogden invoked Scripture as he criticized the American Girl company for its debut of Logan Everett, a drummer boy doll, who performs alongside Tenney Grant, a girl doll with a flair for country western music. ...

"This is nothing more than a trick of the enemy to emasculate little boys and confuse their role to become men," the minister said in the e-mailed statement he sent at 9:45 a.m. Wednesday after watching a segment about American Girl on Good Morning America.

That's right! This pastor sent an email to about 100 members of his "supporters and parishioners."