"Faith, family, firearms drive Georgia's devotion to Second Amendment," says the headline on an Atlanta Journal-Constitution piece tied to last week's mass shooting in Las Vegas.

What we have here is a case where I really wish the story had lived up to the headline.

Unfortunately, guns — not God — are the star of this report.

To some extent, maybe that's to be expected. On the other hand, I had hoped that the Journal-Constitution would delve — really delve — into the religion angle. Alas, faith makes just a few cameo appearances in this story focused more on economics than spirituality.

Up high, the article hints at a deeper religion angle than the paper chooses to explore:

An outsize American flag flies above the factory where Daniel Defense makes some of the world’s highest-priced assault rifles.

At NASCAR races, the No. 3 car flashes the Daniel Defense logo.

And when the company’s founder talks about his values, he distills them to three potent words: faith, family, firearms.

Daniel Defense, based in Bryan County, 25 miles northwest of Savannah, is a Georgia success story, one that embodies a culture that often conflates patriotism, religion, regional pride and devotion to the Second Amendment.

But the company, and the culture, came under scrutiny last week after the worst mass shooting in modern U.S. history. Late Sunday night in Las Vegas, 64-year-old Stephen Paddock opened fire on an outdoor music festival from his 32nd-story hotel suite, killing 58 people and wounding nearly 500 before taking his own life. Authorities reportedly found about 20 guns in the hotel suite – including at least four military-style rifles manufactured by Daniel Defense. The rifles appeared prominently in crime-scene photographs by the Las Vegas police.

“Our deepest thoughts and prayers are with the victims and families of the Las Vegas incident,” the company said Monday on its Facebook page, its only public statement on the shooting. Company executives did not respond to telephone messages and emails requesting an interview.

So what is the role of faith that the company's founder distills?