What the ... ?

In case you haven't heard, there's a campaign to eliminate hell.

No, it's not a platform of Donald Trump. In fact, I can't outright dismiss the possibility that Trump might be Satan. (I kid. I kid.)

But seriously, National Geographic reports on changing evangelical attitudes toward hell in a recent feature story.

I love the lede.

See is this opening doesn't grab your attention:

Hell isn’t as popular as it used to be.  

Over the last 20 years, the number of Americans who believe in the fiery down under has dropped from 71 percent to 58 percent. Heaven, by contrast, fares much better and, among Christians, remains an almost universally accepted concept.  

Underlying these statistics is a conundrum that continues to tug at the conscience of some Christians, who find it difficult to reconcile the existence of a just, loving God with a doctrine that dooms billions of people to eternal punishment.  

"Everlasting torment is intolerable from a moral point of view because it makes God into a bloodthirsty monster who maintains an everlasting Auschwitz for victims whom he does not even allow to die," wrote the late Clark Pinnock, an influential evangelical theologian.   

While religious philosophers have argued over the true nature of hell since the earliest days of Christianity, the debate has become especially pronounced in recent decades among the millions of Americans who identify themselves as evangelicals. The once taboo topic is being openly discussed as well-regarded scholars publish articles and best-selling books that rely on careful readings of Scripture to challenge traditional views.