I have to say, this is one clever article. I rarely run into news reporters (other than religion-beat pros) who know anything about Hillsong and Mosaic.

What follows is a New York Times piece about a Seattle pastor who moved to Los Angeles to start a new church and who’s succeeded quite well. But added to the story are little hints that at some point, this young pastor has sold out to the zeitgeist. We all know the William Ralph Inge saying: "He who marries the spirit of this age will find himself a widower in the next."

But for now, marrying what’s cool in 2018 is paying off nicely for the pastor (I guess that he was ordained by someone, although the story doesn't say) at the heart of this story. It starts like this:

LOS ANGELES -- On a strip of Wilshire Boulevard, not far from where the rapper Notorious B.I.G. was gunned down in a drive-by shooting some 20 years ago, a black plastic pool had been placed on the sidewalk outside the El Rey Theater. It was a balmy December afternoon, and the theater had been transformed into an assembly for Zoe Church, a two-and-a-half-year-old evangelical congregation that got its start in a nightclub on Sunset Boulevard.

Today was Baptism Sunday and nearly a dozen adults signed up, cheered on by a crowd of mostly 20-somethings who were gathered behind a metal barricade. Chad Veach, the 38-year-old founder of Zoe, who moved to West Los Angeles from Seattle in 2014, chewed gum as he danced to a pop gospel playlist blaring overhead. “Let’s go!” he shouted, clapping. A pair of muscular men dunked a woman in the waist-high water. She surfaced, arms pumping the air, as a friend snapped photographs that were later posted on Instagram…

Zoe -- pronounced “zo-AY, like, be-yon-SAY,” as Mr. Veach often says -- is one of the newest in a wave of youth-oriented evangelical churches making their homes here. While most are content to have a church and a campus or two, Mr. Veach is claiming nothing less than Los Angeles County and its population of 10 million. “We’ll have many locations,” he said of Zoe. He is opening a San Fernando Valley campus on Sunday and plans one more per year for the next decade or so.

Then come the mentions of Hillsong and Mosaic. Then there's the fact that this new church draws 1,600 people per Sunday and that the pastor has major connections with pop star Justin Bieber.