Hollywood has discovered the Bible Belt — again.

Here at GetReligion, our leader — Terry Mattingly — suggested in 2011:

Someone needs to copyright that phrase, "Tinseltown is rediscovering religion." You can make some money off it in three to five years.

Back in March, USA Today reported on Hollywood finding "religion and profits at theaters." Over at Religion News Service, Editor Kevin Eckstrom linked to a similar Los Angeles Times story in April and quipped:

Pretty sure we’ve seen about 5,429 versions of this story already

Right. We get it. Hollywood is trying to lure Christian audiences to the cineplex. Again. Meanwhile, in other news …

Which leads us to the subject of this post: an Associated Press feature this week with this headline: