One thing I’ve noticed about churches is how awful their online presence is. Having an effective website isn’t optional these days. Yet, I’ve been amazed at the sheer sloppiness of most churches’ online offerings. And then they wonder why no one attends their services.
I always thought a model website should have a “coming attractions” kind of ad for the upcoming sermon. Churches have been asking visitors to accept on faith that the sermon will apply to them that week, only to find out that the sermon’s about marriage, but the visitor is single. Or the sermon deal with God and the workplace while the visitor homeschools her kids.
So I was glad to see Religion News Service’s piece on a Connecticut firm that’s offering to build free web sites for churches, especially those too poor or technology-phobic to get their own.
(RNS) Members of Trueworship Tabernacle used to walk their Corpus Christi, Texas, neighborhood, passing out fliers about upcoming events.
But in March, the small, multicultural church got a new website.
Six months later, its online postings helped boost attendance at its “Youth Car Wash and Enchilada Sale” as well as its “Hallelujah Night” on Halloween.
In February, TicketNetwork executive Don Vaccaro started Grace Church Websites to meet a need he discovered while talking to his friend, the Rev. Boise Kimber of New Haven, Conn.