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The real 'Exodus': media coverage that goes beyond the dollar signs

Ridley Scott mustered $140 million for Exodus, his epic on the biblical Passover story, only to see it reap a mediocre $24.5 million last weekend. But the real-life plagues struck media reports: plagues of blindness and deafness to the religious and spiritual causes for the tepid opening receipts.

But we'll start with the two bright spots I saw.

To my surprise, the best report appears in Variety, not your typically spiritual journal. Its 500-word story reads like an indepth, but refreshingly without blatant opinion or obvious attempts to steer our viewpoint. Its three expert sources prove the points of the article.

Noting that this was supposed to be "the year that Hollywood found religion," writer Brent Lang traces the uneven record for faith-based films in 2014. Big-budget spectacles, like Exodus and Noah, have stumbled, while smaller films like God's Not Dead and Heaven is for Real have triumphed. And Lang asks his sources why:

With 77% of Americans identifying as Christians, Hollywood sees a big audience for these kind of films.
“The Bible is a hot commodity,” said Jeff Bock, a box office analyst with Exhibitor Relations. “The secret is to start small, keep the budget manageable and get into grassroots marketing.”

Nor is this a new trend. Variety notes that The Passion of the Christ, Mel Gibson's 2004 film, grossed $612 million on a $30 million budget. And its opening weekend reaped $83.8 million.

Again, an expert source explains:


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