Evangelical Protestantism, by most accounts the largest camp in American religion, has run into various troubles lately, as The Guy and many others have chronicled.
Now there’s ample Internet buzz about Katelyn Beaty’s diagnosis of one factor in a new book from a major evangelical publisher that’s well worth coverage: “Celebrities for Jesus: How Personas, Platforms, and Profits are Hurting the Church.”
Make that hurting the “White Evangelical” church.
The type of personality cults she describes are pretty much absent in “mainline” Protestantism, Black Protestantism (there are some glaring exceptions in the health-and-wealth world), Catholicism and other U.S. religious bodies. By coincidence, Rodney Palmer, an American Baptist who teaches preaching at Palmer Theological Seminary, echoed her concerns just last week in an article for the progressive Baptist News Global website.
Inevitably, Beaty has much to say about the media that we practitioners and consumers should ponder.
She’s a well-marinated evangelical as author, former print managing editor of flagship Christianity Today magazine and currently a New York-based acquisitions editor with Baker Publishing Group, one of the majors whose Brazos Press division published “Celebrities.” (Note the company’s other book imprints: Baker Books, Baker Academic, Bethany House, Chosen, Revell.)
For this reason, The Guy finds especially newsworthy — and gutsy — Beaty’s chapter treating the evangelical book industry, which is said to pour “jet fuel” on the type of fandom, branding and marketing she decries.
The bottom line, here: This bite-hand-that-feeds angle alone offers a strong story theme that journalists could draw from this book.
