Yes, gentle reader, I guess I'm almost as guilty as the media outlets hyping this coming Saturday -- Sept. 23 -- as the date for the end of the world. After all, I'm hoping you will click on this blog post and read it. Share it with your friends via social media, too. #ClicksWanted

But I'm going to be as straight about this weekend's "apocalypse" as I can. The other media, including a story picked up by the Drudge Report? Not so much.

Here's what Drudge found fascinating. It's a story from the local CBS-TV affiliate in Philadelphia headlined, "Christian Numerologist Says World Will End On Sept. 23."

Key words? That would be "Christian numerologist." Focus on that adjective. Let's go:

If you had plans for the weekend, a Christian numerologist says you won’t get to them because the world is about to end.

David Meade, a self-proclaimed “researcher,” is predicting that a series of apocalyptic events will begin on Sept. 23 and, “a major part of the world will not be the same.”

According to Meade, the mysterious rogue planet Nibiru, also known as Planet X, is on a collision course with Earth, which will bring world-ending tsunamis and earthquakes. The numerologist claims the dates of recent events like the Great American Solar Eclipse and Hurricane Harvey’s flooding of Texas were all marked in the Bible. Meade now says his “Planet X theory” lines up with more bible codes and ancient markers on the Egyptian pyramids.

Sigh. Where to begin? I've been consciously hanging around things Christian since Richard Nixon's first term as president of the United States -- in other words, a long time. I've also had an interest in journalism for that long, if not a bit longer.

But to see a supposedly respectable media outlet -- which a CBS-TV affiliate station surely must be -- fall for this flapdoodle is a little heartbreaking.