Kaiser Family Foundation

First Baptist in Dallas works to promote COVID-19 vaccines: Was this a big news story?

First Baptist in Dallas works to promote COVID-19 vaccines: Was this a big news story?

If you have followed news coverage of debates about COVID-19 vaccines, you know that the leaders of churches and major religious denominations — Black and White — have been walking a tightrope on this issue.

Once this subject became politicized — like everything else in American life — there was almost no way to tackle it without causing more tension in their flocks.

Nevertheless, the vast majority of major religious leaders have been doing everything they can to make it possible for more people to safely return to the pews. These efforts have received quite a bit coverage at the local level.

Take, for example, this recent headline in The Dallas Morning News: “Robert Jeffress hopes to combat vaccine fears with First Baptist Dallas’ COVID-19 vaccination effort.” Here is the overture:

To combat vaccine hesitancy among Christian evangelicals, First Baptist Church in Dallas will have a COVID-19 vaccination clinic. …

Senior pastor Robert Jeffress said he hopes the move will encourage people to get shots so more of his 14,000 congregants can come and worship in person.

“Our church will never be what it needs to be until you’re back. The greater risk is the spiritual danger of staying isolated,” Jeffress said in a recent sermon. “I’m not forcing anybody to get the vaccine. That’s your choice. But what I am saying is if you are not back yet, and would like to come back, one option is to take the vaccine, and therefore you don’t have to worry about what other people do or don’t do here in the church.”

Like I said, this was a totally normal local story on this issue.

However, stop and think about this question: Would this have been a bigger story — attracting coverage from TV networks and elite newsrooms such as The New York Times — if Jeffress had taken a stance against the vaccines?

You know it would have been a national story, in part because of this preacher’s past support for former President Donald Trump.


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