The Golden State Warriors won another NBA game last night, which is not newsworthy in and of itself since the team has been winning at a 90-plus percent rate this year.

However, this was a tough road game against the Utah Jazz and this win makes it highly likely the Warriors -- with a string of home games ahead -- will break one of the most famous records in sports, the 72-10 season by Michael Jordan's Chicago Bulls in 1995-96.

Golden State is led, of course, by reigning MVP Stephen Curry, the baby-faced gunner whose long-range shooting is changing the balance of power in pro basketball. Clearly, The Stephen Curry Moment (click here for my take on the New York Times piece on that) is not over, as you can see by taking a quick trip to ESPN's "Nothin' But Steph" page.

As you would expect, Curry's commercial value is soaring along with his fame. This brings us to an amazing ESPN story -- "You won't believe how Nike lost Steph to Under Armour" -- that ran the other day about how, yes, the powerful, but lazy, gods of Nike basically shunned Curry as a client, with the young megastar jumping into the shoes of the under-dog Under Armour. This 5,000-plus word ESPN epic was so buzz-worthy that The Washington Post ran a story about the story.

GetReligion readers will not be surprised to learn there was a religion angle in this story, one consistent with Curry's strong and very public Christian faith.

GetReligion readers will also be shocked, shocked (not) to learn that this angle is nowhere to be found in the ESPN piece. This is rather hard to do, in light of the fact that Curry has -- since arriving at Under Armour -- been allowed to use "Charged by Belief" as the motto for his brand. Another hint: You will find a "4:13" reference on the Curry shoes, but not in the ESPN feature. Hold that thought.

So how did Nike lose Curry as a client?