How does potentially good journalism go bad? Perhaps it's when reporters fail to find (and editors fail to insist upon) more than one side to a story. Let's call it a context deficit disorder.

Today's nominee is MarketWatch.com, part of the Dow Jones media group, which no longer includes The Wall Street Journal, it should be noted. (That daily is now owned by Rupert Murdoch's News Corp.)

MarketWatch readers are promised an explanation of "Why millennials are ditching religion for witchcraft and astrology." Instead, we're treated to what essentially is a puff-piece for some firms in the metaphysical realm without much, yes, context about whether this really is a thing.

Let's start with the introductory paragraphs. This is long, but essential:

When Coco Layne, a Brooklyn-based producer, meets someone new these days, the first question that comes up in conversation isn’t “Where do you live?” or “What do you do?” but “What’s your sign?”

“So many millennials read their horoscopes every day and believe them,” Layne, who is involved in a number of nonreligious spiritual practices, said. “It is a good reference point to identify and place people in the world.”

Interest in spirituality has been booming in recent years while interest in religion plummets, especially among millennials. The majority of Americans now believe it is not necessary to believe in God to have good morals, a study from Pew Research Center released Wednesday found. The percentage of people between the ages of 18 and 29 who “never doubt existence of God” fell from 81% in 2007 to 67% in 2012.

Meanwhile, more than half of young adults in the U.S. believe astrology is a science. compared to less than 8% of the Chinese public. The psychic services industry -- which includes astrology, aura reading, mediumship, tarot-card reading and palmistry, among other metaphysical services -- grew 2% between 2011 and 2016. It is now worth $2 billion annually, according to industry analysis firm IBIS World.

Can you say non-sequitur, gentle reader?