Once upon a time, before the creation of the Internet, there were these very, very powerful and all-knowing professionals known as “church secretaries.” Yes, I know that they have evolved into office managers and web czarinas.

But, long ago, if anyone needed to know something about church life, or really needed to reach the pastor (this is before smartphones, too), they called the “church secretary,” who basically served as an air-traffic-controller for everything happing in the church family.

Back in the 1980s, I wrote a news piece for The Rocky Mountain News (#RIP) about the question that church secretaries in Catholic parishes used to dread hearing over and over during the three or four days ahead of Christmas Eve. That question, of course, was: “When is the Midnight Mass?”

Honest. People would ask that and, truth be told, the Midnight Mass, in some parishes, doesn’t start at midnight. Hold that thought, because we will come back to it.

But this post, in the week before Christmas (for most Christians in America), is about the importance of the Midnight Mass and other Christmas Eve and Christmas services. You see, there are potential news stories here. Let’s discuss several of them, briefly.

First, there is an interesting fact that I learned long ago from the late Lyle Schaller, a Mainline Protestant maven who was an often-quoted expert on church growth and, as the Mainline world imploded, church survival. The easiest way to sum up the Christmas news angle that I learned from him is to share the top of a 2015 tribute column that I wrote about his work (“Lyle Schaller, the church fix-it man in rapidly changing times”):

All pastors know that there are legions of "Easter Christians" who make it their tradition to dress up once a year and touch base with God.

What can pastors do? Not much, said the late, great church-management guru Lyle Schaller, while discussing these red-letter days on the calendar. Rather than worrying about that Easter crowd, he urged church leaders to look for new faces at Christmas.