If you are into politics in the Culture War era, then you may be familiar with the Thomas Frank bestseller called "What's the Matter with Kansas? How Conservatives Won the Heart of America."

It's kind of dangerous to summarize a book in a few words, but here is what I took away from it: For the past decade or two, elite Republicans have been able to use social and moral issues to confuse middle class and working class Americans, convincing them that the GOP understands their "values." Once you understand this nasty trick, you know why ordinary Americans have been going to the polls and voting against their own economic interests. Or something like that.

Really old news consumers will remember that, once upon a time, these voters in middle America were called "Reagan Democrats," which was another way of saying blue-collar and Catholic Democrats who were turned off by some post-1960s elements of Democratic Party life. The crucial point for this post: Social issues and religion played a major role in this political drama.

This brings me to a very interesting, but very strange, political story that ran in The New York Times the other day under this headline: "G.O.P. Hopefuls Now Aiming to Woo the Middle Class." Here is the top of the story. See if you can spot The Big Idea:

WASHINGTON -- The last three men to win the Republican nomination have been the prosperous son of a president (George W. Bush), a senator who could not recall how many homes his family owned (John McCain of Arizona; it was seven) and a private equity executive worth an estimated $200 million (Mitt Romney).

The candidates hoping to be the party’s nominee in 2016 are trying to create a very different set of associations.