I'm sure there are lots of GetReligion readers who are familiar with the old etiquette rule stating that there are two things people are not supposed to talk about in polite company -- religion and politics.

However, we now know that the same rule -- or half of it -- does not apply to sports talk at ESPN.

This is complicated. The other day, our own Bobby Ross Jr., followed up on a great tip from a reader about some North Caroline State football players who volunteered some of their time to do mission work in Kenya. The headline on that piece stated: "Shhhhh! Don't mention Christian faith because ESPN wants to pretend it doesn't matter."

You see, despite all kinds of social media references to the fact that this was a Christian missions trip (Do secular groups use the word "missions" in this context?), the ESPN team went way out of its way to avoid any references to religious faith. At the end, Bobby said:

Please don't misunderstand me: I think it's great that ESPN decided to report on a "life-changing experience" that made a "profound impact" and "inspired (one of [punter A.J.] Cole's teammates) so much."I just wish ESPN would go ahead and tell the rest of the story -- the one that involves those unmentioned words above.

Seriously, why is ESPN -- seemingly -- so afraid of religion?

As the video at the top of this post notes, Cole has been doing this generic missions work for quite some time now.

Anyway, we have received emails from readers claiming that ESPN has an actual policy forbidding discussions of religion on the air -- but have never been given direct evidence of this. There has also been talk (think Christmas wars) about ESPN banning adds that mention Jesus, etc.

Meanwhile, ESPN ratings have been in a dangerous spiral that some, in addition to the obvious ties to young viewers cutting cables to their screens, have linked to the sports giant airing more and more commentaries backing progressive cultural and political causes, some of which have implications for traditional religious believers.

Now, ESPN Public Editor Jim Brady has written a very interesting essay about new ESPN policies affecting political speech during news reports. The headline: "New ESPN guidelines recognize connection between sports, politics."