If you're interested in social media's influence on 21st century political reporting, a scholarly paper by CNN's Peter Hamby contains excellent insight.

Published in 2013, the 95-page report is titled "Did Twitter Kill the Boys on the Bus?: Searching for a better way to cover a campaign."

Among the issues Hamby explores: the incessant snark — in 140 characters or less — that characterized media coverage of the 2012 presidential campaign.

Speaking of snark, Political Wire publisher Taegan Goddard unloaded a big ole slab of cheese Tuesday on Wisconsin Gov. Scott Walker, a potential Republican presidential candidate.

Click the Onion-esque link, and Goddard makes light of Walker's inability to provide “a copy/transcript of all communications with God, the Lord, Christ, Jesus or any other form of deity.”

Strangely, though, not everyone on Twitter shared Goddard's sense of humor.

Eventually, Goddard cried uncle.