If you know anything about the world of religious publishing these days, you know that publishers are very, very aware that "spiritual" content is good, and can lead to massive "crossover" sales, while explicit "religion" is bad and can shove good books into narrow niches.

Thus, we live in the age when religious publishers -- the kind of folks who publish doctrinal books -- are trying to start not-so-religious special branches with cool names that try to fly under the media radar, publishing books that reach out to the non-doctrinal masses with faith that would be too foggy for the publisher's normal readers.

Right now, one of the imprints that is making news is called Convergent Books, which is part of the evangelical WaterBrook Multnomah Publishing Group. However, as this report in the conservative World magazine notes, both are operating under the secular corporate umbrella that is Penguin Random House. 

This brings me to some questions that GetReligion readers have been asking about that Washington Post feature focusing on blogger Anna "Inch of Gray" Whiston-Donaldson, author of the memoir "Rare Bird" about the death of her young son, Jack. The headline on this Style piece says it all: "She let her son play in the rain. He never came back."