Western liturgical Christians (and a few other believers, these days): I hope you are having a blessed Ash Wednesday and not getting into any trouble at work.

In newsrooms, the days just before Ash Wednesday officially open the season in which lots of editors and non-religion-beat reporters scramble to try to find photo-ops and maybe even easy stories linked to something that is going on called "Lent" and, eventually, "Easter."

This year, the calendar yielded a perfectly valid news hook, as captured in this headline from Religion News Service: "When Ash Wednesday falls on Valentine’s Day, what’s a clergyperson to do?" What happens when the waves of advertisements for jewels and chocolate collide with centuries of Catholic -- large "C" or small "c" -- tradition?

(RNS) -- For many this year, Feb. 14 is a day of mixed messages. It’s Valentine’s Day, a time for chocolate, roses and perhaps a dinner date. But it’s also Ash Wednesday, which for many Christians is the start of Lent, a period of penitence that precedes Easter Sunday.

How do clergy reconcile this calendar clash, the first of its kind since 1945? 

Eventually, attention will return to Lent itself, the penitential season (in the West) between Ash Wednesday and Easter. In the ancient traditions of Eastern Christianity, Great Lent begins this year -- on the older Julian calendar -- this coming Sunday, Feb. 18, with a service called Forgiveness Vespers, a beautiful rite that would be worthy of coverage. This year, Easter is on April 1 and, for the Orthodox, Pascha is on April 8.

Now, journalists -- on or off the religion-news beat -- what is the first thing that comes to mind when you think of Lent? There are lots of facts and traditions linked to this season (the Orthodox go vegan for the whole thing), but I would assume that most people think, well, of one thing.

Right, what is the one thing you will give up for Lent? Chocolate? Colas? Facebook? While thinking that through, check out the top of this new Rick Hamlin commentary at The New York Times: "What Will You Give Up for Lent?"