Merriam-Webster’s definition 2(b) of the term “peg,” as a noun states: “something (such as a fact or issue) used as a support, pretext, or reason,” for example “a news peg for the story.”

When it comes to media peg-manship and the Bible, it certainly appears that any old pretext will do.

The Religion Guy toiled on several of those Time magazine Bible history cover stories pegged to Christmas or Easter, often analyzing the pros and cons of the latest sensations sent aloft by skeptics in academia and elsewhere.

The Guy successfully used a new book as the peg to sell Time on the 1997 cover “Does Heaven Exist?” What could be more “off the news” than that?

Yet news pegs of any kind are remarkably absent with the most recent example of the genre, in The New Yorker dated June 29. The 8,500-worder by Israeli freelance Ruth Margalit consumes 10 pages of this elite journalistic real estate.

The cute headline announces the pitch: “Built On Sand.” Subhed: “King David’s story has been told for millennia. Archeologists are still fighting over whether it’s true.”

Was David the grand though flawed monarch the Bible depicts, or merely some boondocks bandit or sheik?

The debate affects current Israeli-vs.-Palestinian settlement politics, but in archaeology the last major news peg on David occurred 15 years ago while this pretext-free article appears in most news-crazed year imaginable.

That should tell media strategists something. Margalit’s reputation as a writer and skill at story pitches presumably helped, but the magazine’s editors knew that multitudes gobble up this stuff. The New Yorker’s long-form journalism is well suited to exploring such matters.

Pegs from the past? Any claims that David never even existed were all but eradicated by the 1993 discovery of the “House of David” inscription within a century of the king’s reign.