Gotta love the new style of opinion journalism out there these days. Here we have articles that look like a news piece, present as news but are actually public relations.

Such is a recent piece in the Boston Globe about the Satanic Temple setting up shop in Salem, Mass., site of the 1692 witch trials. The Temple’s national headquarters is breaking local zoning regulations to move there, but that is brushed off. I’m not sure another house of worship –- or unworship –- could get away with that but, well, the devil is in these details.

When The Satanic Temple officially opens its doors on Friday, Salem will become home to the organization’s international headquarters.

But pitchfork-wielding mobs protesting the move seem unlikely, as the fire-and-brimstone theology of the Puritans who once populated the city has given way to a “live and let live” attitude in present day Salem.

Less than a mile from Gallows Hill -- the notorious spot where villagers executed more than a dozen people accused of witchcraft in the 1690s -- an 1882 Victorian on Bridge Street will serve as The Satanic Temple’s first physical headquarters, said Lucien Greaves, the temple’s spokesman.

“The history of Salem is also part of the history of Satanism,” Greaves said. “I feel that [Salem] is a very appropriate place for this” temple.

The Satanic Temple building, which is zoned as an art gallery, will open to the public with art installations, lectures and film screenings, said Greaves, a Cambridge resident.

Then comes the theology insert:

Dating back centuries, Satanism has been misunderstood by wide swaths of American society, Greaves said. Satanists do not worship an Antichrist, or any other deity. Rather, Satanism preaches independent thought and using evidence-based science as a basis for understanding the world, and views Satan as a literary figure representing an eternal struggle against authoritarianism.

Yes, the narrative of modern-day Satanism (at least in this case, with this circle of people) is that its followers are atheists who do not believe in the Judeo-Christian doctrine of Satan.