Besides its world-class financial reporting, the Wall Street Journal does some fantastic pieces on the most quirky of subjects.

Today's Exhibit A: the WSJ's feature this week on a popular sketch comedy troupe out of Mormon-affiliated Brigham Young University. 

I mean, this story is just lovely from top to bottom — with plenty of relevant details tied to the troupe's religion.

The lede — wow! — sets the scene in a remarkable way:

Conan O’Brien and his family were out to dinner in Santa Monica last year when his daughter began to screech, “Oh my God! Oh my God! Oh my God!”

“I thought a Cessna had just plowed into the sidewalk and burst into flames,” the late-night TV host recalls. “Then my son started to freak out and he was like, ‘They’re crossing the street! They’re crossing the street!’”

The source of the pandemonium was the arrival of what Mr. O’Brien’s children deemed some bigger celebrities: a few mild-mannered Mormons. The late-night TV host, who soon took a picture with them, recognized them as the stars of Studio C, a sketch comedy show out of Brigham Young University.

Studio C has achieved sizable popularity on the internet, despite—or perhaps because of—its super-scrubbed brand of clean humor, such as a skit about a soccer goalie named Scott Sterling who accidentally, and agonizingly, blocks shots with his face.

The writer's mastery can be seen in the juxtaposing of the unlikely fan who exclaims "Oh my God!" in the lede with this later note: