Florida's Protection of Religious Freedom Bill was only born on Wednesday, and pro-gay advocates already want to strangle it in the crib. Unfortunately, some of them are in media that are supposed to inform, not propagandize.

HB 401 would protect a "health care facility, health care provider, person, closely held organization, religious institution, business owned or operated by religious institution, or private child-placing agency that refuses to perform certain actions that would be contrary to religious or moral convictions or policies." The bill was inspired by lawsuits in other states against people who didn’t want to make cakes or shoot photos for gay weddings, as its sponsor has said.

That was enough for the Sarasota Herald-Tribune to take off running. Here are the first three paragraphs:

Florida adoption agencies could turn away same sex couples for religious reasons and certain businesses in the state could deny them products or services under a bill filed Wednesday by state Rep. Julio Gonzalez that echoes highly-controversial legislation from other states.

The bill – slammed by gay rights leaders as one of the most discriminatory anti-LGBT measures in the nation – is a response to infringement on religious liberties around the country said Gonzalez, R-Venice.

“There have been various situations where there are increasing possibilities of subsections of society having their religious freedoms encroached on,” Gonzalez said. “Over time it became obvious to me we need to adopt some statutory protections.”

So we start with two negative paragraphs, finally followed by a quote from Gonzalez. The newspaper then adds background on similar legal measures -- in Florida, Indiana and Arkansas -- that failed to pass or withered under boycott threats and negative publicity.

Given all that, can you guess what attitude the newspaper wants to impress on you?

The Herald-Tribune article did make an impression: Within a day, the story rippled through gay media.