St. Louis University

Good froth and substance in RNS feature about fading church's jump into coffee shop life

Good froth and substance in RNS feature about fading church's jump into coffee shop life

There is a style of news-feature writing that I have heard described, over the years, in words that sound something like this: “Don’t tell me a story about 100,000 people who are wrestling with a big, complex problem. Tell me a story about one person who stands for those 100,000 people.”

For years, this was the style of feature writing that we saw over and over in the “column one” features at the Wall Street Journal and the Los Angeles Times. When used by a skilled reporter, this strategy can help readers understand complex trends and events through the eyes of a well-chosen symbolic person or organization.

One of the biggest religion-news stories out there right now is the slow death of thousands of shrinking churches that face painful questions about what to do with their buildings and the legacies of the believers who once filled the pews. Statistically speaking, most of these churches are old-school mainline Protestant or Catholic congregations in urban or small-town settings. But, truth be told, this is a trend that will torture everybody, sooner or later.

This brings me to a fine Religion News Service story that ran the other day with this double-decker headline:

A once-dying church hopes to reinvent itself with coffee and kindness

Embrace Church had two years left to live. Rather than wait for the end, the church sold its building, reinvented itself and invested in a local coffee house.

Literally, my only question about this story is whether the “summary” paragraph explaining the big picture could have been moved up a bit — somehow. That, gentle readers, is a tiny, tiny nit to pick. Here is the overture:

Community Covenant Church in Kirkwood, Missouri, had a problem common to thousands of churches around the country: an aging congregation, a shrinking budget, a too-big building that spent most of the week empty.

And the clock was ticking.


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