United in Purpose

Trump meets some evangelicals: Looking for drops of journalism in a social-media storm

Let's face it, the Donald Trump semi-rally yesterday in New York City with 1,000 loyal or semi-sympathetic evangelical leaders was (a) the perfect viral event in the social-media era, (b) the logical outcome of religious conservatives' fears about the mainstream press (some of which are justified), (c) a nightmare for old-school reporters committed to personal interviews and real questions or (d) all of the above.

It's next to impossible to separate what may or may not have happened in this event from the tsunami of spin and invective that roared through social media.

Why? Well, because the only source materials reporters had to work with, in terms of obtaining direct quotes from the presentations by Trump and others, were clips circulating in social media. Most of these materials were put on Facebook by an African-American church leader, Bishop E.W. Jackson. One key clip is found here.

If the goal was to turn this into a news event that was almost impossible to cover, in a responsible and/or conventional manner, then the folks at United In Purpose got what they wanted. Yes, yes, I know: Have we reached the point where many reporters -- on left and right -- have next to zero commitment to fair coverage of the 2016 campaign? That's a valid question.

Meanwhile, I have no intention of trying to parse the evangelical vs. evangelical shouting on Twitter (and I say that as someone trying to write about these subjects in my Universal syndicate column). So what can we learn from the actual news coverage?

Not much. Some of the main players basically punted. Consider the top of this short report from The New York Times:


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