The year was 2012 and then-Pope Benedict XVI, yearning to “encounter men and women wherever they are, and begin dialogue with them” sent out his first tweet.

The papal Twitter account in English — and associated accounts in different languages — continue to this day under Pope Francis. For the leader of the world’s 1.3 billion Roman Catholics, it remains a way to evangelize through the computer, especially during the pandemic.

It did not go unnoticed when Francis — paying a visit on May 24 to the Dicastery of Communications to mark the 90th anniversary of Vatican Radio and the 160th anniversary of the Vatican’s newspaper L’Osservatore Romano — used the occasion to call the Vatican’s in-house media to stay relevant during a challenging media landscape.

The Associated Press, in its news story, noted the following:

Francis has vowed not to fire anyone to offset the economic crisis created by COVID-19 and the pandemic-related shuttering of one of the Holy See’s main sources of revenue, ticket sales from the Vatican Museums.

But in a warning of sorts to the Vatican communications staff, he opened his unscripted remarks Monday with a pointed question.

“There are a lot of reasons to be worried about the Radio, L’Osservatore, but one that touches my heart: How many people listen to the Radio? How many people read L’Osservatore Romano?” Francis asked.

He said their work was good, their offices nice and organized, but that there was a “danger” that their work doesn’t arrive where it is supposed to. He warned them against falling prey to a “lethal” functionality where they go through the motions but don’t actually achieve anything.

In dealing with Vatican-run media, journalists need to ask several questions:

* Why has Pope Francis questioned his own media?