When not reporting the news in a straight-up manner, the Reuters news agency often pops up as offering a caricature of what a news service does.

Most notable, perhaps, was the post-9/11 memo by the agency's then-global news editor, Stephen Jukes, in which he declared: “We all know that one man’s terrorist is another man’s freedom fighter, and that Reuters upholds the principle that we do not use the word terrorist.” There was blowback a-plenty, and Jukes should be very glad Twitter didn't exist at the time.

Today's bit of palaver from Reuters comes on a subject they should know well: money and investing. Reuters did, after all, begin life as a service shuttling stock market prices around Europe, at first by carrier pigeon and then by telegraph. (It is perhaps the only journalistic enterprise in history to have been immortalized by actor Edward G. Robinson on the silver screen.)

That was then, and this is now. Reuters has come upon an interesting trend, that of stock investments based on religious principles. They then proceed to do a rather shallow reporting job that omits voices and inserts unsourced opinion as a factual statement.

This isn't straight-up journalism. It's reporting with a dose of opinion, which would seem antithetical to Reuters' origins.

In this story, titled "Gotta have faith: The rise of religious ETFs," we read:

Making money in the markets is tricky enough on its own. Try doing it while staying faithful to your religious beliefs.

That challenge hasn’t discouraged some investors from trying. Indeed, there is a growing number of faith-based exchange-traded funds that attempt to marry moneymaking with principles that are deeper and more meaningful than those of your typical trader.