It’s Halloween season. You may have noticed that by walking on the streets near your home and encountering those all-too-familiar garish orange-and-black decorations. Then again, maybe you have visited stores with shelves packed with bags and bags of candy and scary kids’ costumes.

This is also a time when some Catholic churches advertise Halloween get-togethers or parties for children and their families. That’s a reminder that Halloween and religion aren’t such strange bedfellows.

It’s also the time when newspapers and websites start rolling out those often predictable Halloween stories. The reason for this is two-fold.

First, journalists need to find a “news hook” when doing a story. As part of the five Ws — who, what, when, where and why — the reason for doing the story is often answered in the why. Timeliness is a major reason for why a story is being done at this moment in time. It’s the reason why this very piece you are reading is being posted at this moment in time.  

Second, the internet has impacted news coverage in all the ways some of you already know. One big way has been in the use of “keywords” and “algorithms.” All news organizations with a website rely on these two for clicks (readers, that is) and the little money from advertising that they can reap from those page views. Halloween is one of the most-searched words during October. It’s a word that trends on Twitter. Therefore, content is created for this very purpose.   

That sets up my point: Halloween stories are popping up this month because or both timeliness and SEO (Search Engine Optimization, the function that helps you find stories when you use a search engine). It’s this process by which keywords appear in headlines that readers can access them on Google News.

It’s the content in these Halloween stories, however, that often lacks a religion angle.