This week’s “Crossroads” podcast (click here to tune that in) was rather unusual. Instead of focusing on a specific bite of news, or a topic drawing coverage, host Todd Wilken and I spent most of our time discussing a new survey that I truly believe is worthy of coverage.

A key element of this study is the role that “fake news” plays in cleaving America into two warring cultures. However, that omnipresent term really isn’t defined. Apparently, when Americans think about “fake news” we are rather like U.S. Supreme Court justices contemplating pornography — they know it when they see it. Hold that thought, because we will come back to it.

The key is that “fake news” has become the fightin’ word attached to the many ways in which a rising tide of advocacy media is tearing apart the foundation of American public discourse.

Here at GetReligion, we think that there is more to this than mere political bias. For decades, many — not all — American journalists have struggled to do accurate, fair-minded coverage of religious, moral and cultural issues (think “Kellerism”). This trend has now spread into other parts of American life, leaving far too many citizens, on left and right, locked inside concrete news and entertainment silos. For many citizens, the next step is to embrace conspiracy theories or even dangerous forms of rebellion.

All of these themes show up in the new study, “Democracy in Dark Times,” which is the 2020 edition of the Institute for Advanced Studies in Culture’s Survey of American Political Culture series. The team that produced it includes a scholar, sociologist James Davison Hunter, whose works — “Culture Wars,” for example — will be familiar to many GetReligion readers.

Think of it this way: This man wrote a book in 1994, a quarter of a century ago, entitled “Before the Shooting Begins.”

The new study, using terms central to Hunter’s book “To Change the World,” seeks to “understand not just the political weather, but the cultural climate shaping the election as well.” Here is a crucial passage — long, but essential — on the role advocacy media is playing:

The American public’s deep misgivings toward governmental and economic institutions extends to a suspicion of the media. Just over two-thirds (68%) of all Americans agree that “you can’t believe much of what you hear from the mainstream media,” and just under two-thirds (63%) believe that “media distortions and fake news” are a very or extremely serious threat to America.