The topic should be catnip for any journalist writing about religion: creating a church without God is hard work and sometimes the idea fails.

But Faith Hill’s report for The Atlantic (“They Tried to Start a Church Without God. For a While, It Worked”) does not deliver well, not least because her angle is more about components than convictions. It’s like reading an economist’s insights into romantic poetry.

Hill starts well enough by making the report personal. We meet Justina Walford, who has left the faith of her childhood, but misses the experience of church. But even here the problems in Hill’s reporting arise quickly: she describes Walford as once being “deeply religious,” but losing her interest because of “overseas travel that made her question how any one religious community could have a monopoly on truth.”

This is nearly robotic language to describe a now-lost belief in and engagement with God. The problem is just as bad when Hill tries to convey the purported advantage that traditional churches have compared to their God-free alternatives:

According to data from the latest version of the Public Religion Research Institute’s annual “American Values Atlas,” 25 percent of Americans today are religiously unaffiliated, up from single digits in the 1990s. Among young people, that number is 39 percent. Those numbers describe not just a retreat from organized religion, but also an erosion of community.Many faith congregations have acted as social anchors in their areas, providing a place to see and be seen by the same friendly faces each week. …

In New York and elsewhere, the basic mechanics of keeping a congregation running have proved difficult. To hire musicians and speakers, buy refreshments, and rent out a venue takes a lot of money. A traditional Church has tithings — but leaders of secular communities have found that attendees are highly suspicious of any plea for donations. Many lapsed believers harbor strong negative associations with the collection plate.

“Faith congregations,” “tithings,” “attendees” — this is a foreign dialect. And it’s an undisputed reality that except when tithing is mandatory, it is a minority phenomenon and hardly the basis of an abundant annual income. 

Maybe the narration improves when Hill turns to the challenges faced by the pioneers of God-free mass meetings? Yeah, not so much: