Can colored soap bubbles blow up church attendance? Can giant crossword puzzles spell success? If you said “Wow, what great ideas!”, not only will you get a big hug from the Lutheran bishop of New York — you just might be Wall Street Journal material.

Yes, that Wall Street Journal. The staid, reserved chronicle of conventional urbanity gets all rah-rah over some of the wilder attempts by Bishop Robert Alan Rimbo, of the Evangelical Lutheran Church in America, to bring up the numbers in his churches — or at least to stop them from falling further.

The WSJ article could be great for a journalism class on how not to write and report. Much of it is jarringly jumbled. The parts that do make sense don’t always match facts on the ground. And some statements contradict one another.

Can colored soap bubbles blow up church attendance? Can giant crossword puzzles spell success? If you said “Wow, what great ideas!”, not only will you get a big hug from the Lutheran bishop of New York — you just might be Wall Street Journal material.

Yes, that Wall Street Journal. The staid, reserved chronicle of conventional urbanity gets all rah-rah over some of the wilder attempts by Bishop Robert Alan Rimbo, of the Evangelical Lutheran Church in America, to bring up the numbers in his churches — or at least to stop them from falling further.

The WSJ article could be great for a journalism class on how not to write and report. Much of it is jarringly jumbled. The parts that do make sense don’t always match facts on the ground. And some statements contradict one another.