I do a shameless plug every week.

But this week, here’s an extra shameless plug up high so I know you won't miss it.

Or maybe I just needed a good excuse to embed a video of Chicago's "Hard To Say I'm Sorry."

Seriously, my colleague Ira Rifkin had a must-read post this week that, based on our analytics, too many of you missed.

The title of the post:

How I lost my professional cool and succumbed to gossamer social media satisfaction

Here is part of my Rifkin said:

Bottom line. My skill set failed me because I reacted emotionally rather than mindfully. It’s a media trap that can nab any of us.

In an email thread among our team, Richard Ostling congratulated Rifkin on his reflection:

The media in an era when they're on the griddle hourly need more honest self-reflection and  all the accuracy and (yes) fairness and balance they can muster.

Amen.

Go ahead and read Rifkin's post. Read it now.

Meanwhile, let's dive into this week's Friday Five:

1. Religion story of the week: The #JusticeForJack case — as supporters of Colorado baker Jack Phillips dubbed it — is the easy choice this week.