I wrote a post a week ago about a dude who likes to say "dude" a lot.

Speaking of which, a Bloomberg Businessweek feature out this week has a "How's it going, dude?" feel about it. That's not to say the piece about electronic giving isn't timely — and fascinating.

From the "skinny jeans" in the lede to the "Hell, yeah" quote at the end, this spritely, 645-word report is not your grandfather's religion trend story.

Then again, that's precisely the point, I guess.

The dude (sorry, couldn't resist) featured up high is a 25-year-old megachurch attendee named Dylan Ciamacco. The news peg is that Ciamacco reaches not for his wallet — but for his phone — when the collection plate is passed:

Ciamacco gives each week, using the Tithe.ly app. It takes fewer than five taps, and built-in geolocation means he can contribute at any of the 1,000 churches that subscribe—a feature that’s especially useful around holidays like Easter, when many people travel. Tithe.ly lets worshipers set up automatic recurring payments, but because Ciamacco’s paycheck fluctuates with his work as a freelance video producer, he tithes on demand—usually about 10 percent of whatever he’s brought in.

"E-tithing," of course, isn't a brand-new concept. I wrote about the trend for The Associated Press in 2003