Here is your Bobby Ross, Jr., Church of Christ news style tip of the day, care of Twitter.

“Pro tip for journalists: Parishes have parishioners. Churches of Christ don’t have parishes, so church members or worshipers or congregants or even Christians is probably better to describe the people in the assembly. #Godbeat”.

Now, if that was the only Ross tweet that you read in the hours after the shootings in Fort Worth, then you would think that he was being a bit obsessive, in terms of this narrow focus on how journalists cover his own branch of free-church American congregationalist Protestantism. Actually, Bobby tweeted and retweeted all kinds of information in social media after the shootings. Like this and also this.

But his tweet about the Church of Christ and its unique approach to doctrine, polity and religious language was crucial.

Why? Because news consumers — especially when they are stakeholders in a major news story — tend to distrust the media when coverage includes errors of this kind. It would be like calling a “quarterback” a “point guard” or a “striker” or some similar error in politics and business (topics that newsroom managers tend to respect more than religion).

So what inspired this editorial comment from Ross off?