Right from the start, a long Page 1 story in The Dallas Morning News portrays the Rev. Charles Moore as a hero.

The headline on the weekend story:

In dying act, minister hoped to inspire social justice

The top of the 1,750-word story:

From segregated churches of East Texas to destitute slums of India, the Rev. Charles Moore fought for human rights.

He delivered sermons about racism and sexism. He stood vigil against the death penalty. He went on a hunger strike to protest discrimination against gays and lesbians.

But during retirement, the United Methodist minister questioned whether he had done enough. He saw the broken world around him.

So how did Moore — according to the Morning News — take his final, courageous stand?:

On a Monday afternoon in June, Moore, 79, drove from his home in Allen to Grand Saline, the town of his childhood about 70 miles east of Dallas. He traveled along country roads near fields of wildflowers and grazing cattle. In a strip-mall parking lot, outside a dollar store, beauty salon and pharmacy, he knelt down, doused himself with gasoline and lit himself on fire.

As flames engulfed him, he screamed and tried to stand. Witnesses rushed to put out the blaze with shirts, bottled water and, finally, an extinguisher.

He was flown unconsciousto a Dallas hospital, where he died from burn injuries.

Keep reading, and the Dallas newspaper uses Moore's own terminology — self-immolation — to describe the nature of his death: