A 6,400-word article in Wired about the founder and CEO of Salesforce (who rescued Time from the silken coffin of the Meredith Corp.) sounds promising at first, and its headline — “The Gospel of Wealth According to Marc Benioff” — suggests insights into what makes the man tick.

Now, having read all of it twice through, I’m saddened by the thinness of Benioff’s presentation and execution. Benioff, like many others in woke capitalism, already has shown his willingness to use the threatened absence of his company as a way of punishing states that pass laws he considers flawed.

Wired’s report, by contributor Chris Colin, also shows Benioff’s willingness to use philanthropy as a way of shaming his fellow Bay Area executives who express contrary but mainstream opinions.

Colin writes about Benioff’s involvement in San Francisco’s Homelessness Gross Receipts Tax Ordinance (Proposition C):

Declaring that “our city is in a crisis,” he threw his full support behind the measure that promised to take his company’s money. He publicly outflanked the city’s ostensibly liberal mayor, London Breed—who opposed it on grounds that the measure didn’t allow for enough accountability—and pledged upward of $2 million to the Prop. C campaign. But it was on Twitter that Benioff truly went to town. “As SF’s largest employer we recognize we are part of the solution,” he declared on October 9.

Jack Dorsey, cofounder and CEO of Twitter and founder and CEO of Square, surely still smarts from what followed.

“I want to help fix the homeless problem in SF and California. I don’t believe this (Prop C) is the best way to do it,” Dorsey replied. “Mayor Breed was elected to fix this. I trust her.”

Maybe Dorsey hadn’t spent much time on Twitter. In 279 characters Benioff calmly eviscerated him.