How did 'Christian' — as an adjective in mass media — come to mean shallow and lousy?

On one level, this week's "Crossroads" podcast (click here to tune that in) is a follow-up discussion of my recent blog here about the New York Times article that, allegedly, tried to look for Jesus at Comic-Con 2015. That event in San Diego is, as I described it in my discussion with Todd Wilken, the great annual gathering of the pop-culture tribes for a "sacred dance" of hero worship and, of course, marketing.

The Times team apparently went to this event looking for evidence that the emerging mini-industry of films and television miniseries targeting "Christian" consumers -- in this case, "Christian" clearly means "evangelical" -- just isn't with it, or cool enough, when it comes to competing in the pop-culture major leagues. But that article, I argued, really didn't pay attention to (a) the work of Christians in mainstream media and (b) the ongoing debates, decade after decade, about aith questions raised in franchises such as "Star Wars," zombie movies, the X-Men, Doctor Who, etc., etc., etc.

In the end, the podcast ended up focusing on how the term "Christian" -- used as a adjective for marketing purposes -- has in our times become another way of saying shoddy, cheap, shallow and derivative. This led to some obvious questions.

Was J.S. Bach a "Christian" composer? Is Christopher Parkening a "Christian" classical guitarist?

Was J.R.R. Tolkien a "Christian" novelist?

How about C.S. Lewis? How about Jane Austen? How about Aleksandr Solzhenitsyn? When Fyodor Dostoyevsky sat down to write, was he thinking to himself, "How can I please the 'Christian' marketplace?" How about Flannery O'Connor? By the way, her work was the subject of my "On Religion" column for Universal this past week.

I'm on the road today, working on a story and planning to enjoy an authentic Philadelphia Cheesesteak.

Since I'm in a hurry, I thought this would be a good time to provide quick links — with limited commentary — to a handful of stories from my GetReligion guilt folder.

What better way to start your Friday than with a faith angle on zombies, courtesy of award-winning religion writer Peggy Fletcher Stack of the Salt Lake Tribune?

The lede:

These days, you can see those lumbering, blood-drenched corpses with vacant eyes coming straight at you just about anywhere or anytime — not just at Halloween.

Zombie walks, as they are called, have become the most popular form of the grotesque genre. Folks dress up as the "undead" and stream down the street by the thousands. Such gory gangs periodically invade urban centers from Rio to Rome, Tokyo to Toronto and Sydney to Salt Lake City.

Zombies are even featured in their own wildly popular TV series, AMC’s "Walking Dead," which highlights the dilemma of a group of people facing enemies who had been their friends and neighbors.

Fascination with death and reanimation is not new, of course, but coming to life again has, in the past, been seen as a more, well, hopeful possibility.

This dark and fearsome image reflects a reversal of what Christians believe about resurrection, says John Morehead, a Utah-based scholar of religion and pop culture.

Next up: St. Louis Post-Dispatch Godbeat pro Lilly Fowler profiles a white female pastor who stands out in a predominantly black denomination and has been at the center of the Ferguson protests.