Let's pause, for a moment, and set aside in-depth discussions of Whole Foods security-camera footage and the strategic location of UPC labels.
Ditto for the zoomed-in analysis of high-definition photos that may show clashing colors in cake icing and the width of the letters on top of what is currently America's most controversial "Love Wins" cake.
There is also the irony that this story is unfolding in the people's republic of Austin, which is both the official capital of the state of Texas and the proudly weird Mecca of folks who want to live in Texas, without really living in Texas.
What I want to do is meditate, for a moment, on the difficulty of covering totally independent, nondenominational churches. During the blitz of hate-cake coverage yesterday, very few journalists paused to ask any questions about the Austin pastor at the center of this controversy and his "church plant," the Church of Open Doors.
One of the convenient things about covering large religious institutions, and religious denominations in particular, is that they offer reporters a chance to verify key facts when a minister and/or a congregation hits the headlines, for positive or negative reasons.
This basic reporting work is harder to do with independent congregations (and there are thousands of them and that number is rising all the time). Right now, it's clear that hardly anyone knows much of anything about the Rev. Jordan Brown and his flock. And let me ask again: Why do so many journalists decline to use the normal Associated Press style -- "the Rev." -- when dealing with African-American pastors?
There is Facebook, of course, where one can learn, in addition to the fact that 27 people have visited, that the church's slogan is: "We've taken tradition and religious doctrine and thrown them out the window."