Every now and then a piece comes out that is so insightful, one must call attention to it. I don’t usually run into stories like that on BBC’s web site but the following one made me take notice.
The headline “Why catwalk hijabs are upsetting some Muslim women” made me take notice.
A lot of us have noticed that fashion brands have been capitalizing on the hijab-like scarves that look glamorous enough but probably wouldn’t pass muster on the Islamic street. Head coverings are supposed to take one’s attention away from the woman -- whereas these scarves certainly drew attention.
So I was not surprised that some women are objecting. Better still was how the pros at BBC saw beneath it all. This passage is long, but it sets of the crucial insights.
Dolce and Gabbana, H&M, Pepsi, Nike: just a few of the big brands putting women wearing a hijab -- a traditional Islamic headscarf -- front and centre in advertising campaigns.
The hijab has long been a contentious topic of conversation; feminists, religious conservatives, secularists are some of the online communities that have engaged in passionate debate about what it represents. But this time, online and using social media, it's some Muslim women who are questioning the use of such images.
Tasbeeh Harwees, a journalist, recently wrote in the online magazine Good about a recent viral Pepsi advert starring Kendall Jenner. The advertisement was controversial because of its alleged trivialisation of street protests -- but some Muslim women took issue for a different reason, the casting of a hijab-wearing woman who photographs the rally.
"A multi-billion dollar company was using the image of a Muslim woman to project an image of progressiveness that it may not necessarily live up to," Harwees tells BBC Trending radio.
Then came some really interesting paragraphs.