Reporters' reminders: (1) Two stories can be one story, so (2) watch religious media for ideas

The following is an example of how two separate stories can be analyzed as one story. It also demonstrates why the complete religion reporter working in the mainstream Media will continually look for material in specialized news outlets.

Story #1, which The Guy depicted April 4, is the demise of the once mighty Christian Booksellers Association, founded in 1950 at the beginning of the post-war evangelical boom and lately a victim of the woes hitting all brick-and-mortar retail. (The group was later renamed CBA: The Association for Christian Retail, to signify that members sold much more than books).

Story #2, which hit almost simultaneously, is the financial peril and potential collapse of what has been an equally prominent organization, National Religious Broadcasters, formed in 1944.

Writers can learn all the sorry details from a June 20 exploration on the website of freelance writer Julia Roys, a Nov. 6 follow-up for the watchdog group Ministry Watch by beat veteran Steve Rabey, and a rundown in the Sept. 28 issue of World magazine, which commendably has an investigative reporting team run by the author, Michael Reneau.

All three articles raise an important and related question journalists might pursue separately: In light of the NRB situation, can donors rely much on certification by the Evangelical Council for Financial Accountability?

Now, why does The Guy propose that the troubles of CBA and NRB be treated as a single story?

Despite their non-sectarian names, both organizations are thoroughly evangelical Protestant, and together have been key players in that U.S. movement in the same way for decades. Their two bustling trade shows each year were all-important for networking, shaping the subculture, promoting popular theologies and showcasing stars old and new.

Both were especially vital for the complex world of “parachurch” ministries, which lack the interconnections provided by denominations. The broadcasters’ group, whose meetings drew notables from U.S. presidents on down, also played a role in lobbying government on behalf of media interests.

Time for a solid update on the changing realities in U.S. evangelicals' retail business

Hammered by superstore chains and then the online omnipresence of Amazon, America’s bookstores are struggling.

Thus there was more sorrow than shock when the Southern Baptist Convention’s LifeWay Christian Resources announced on March 20 it will close down its chain of 170 brick-and-mortar stores, which sell books, Bibles, curriculum and a variety of other religious products.

Baptist Press reported the gap between LifeWay stores; sales and operating expenses grew from a manageable $2.3 million in 2010 to $35.5 million by 2017. That year, LifeWay’s chief rival, Family Christian Resources, shut all of its 240 retail locations, following the 2013 demise of the United Methodist Church’s 38 Cokesbury stores.

The Baptist collapse raises two themes for solid stories, the limits on what products religious stores should be selling, and the ongoing disruption as U.S. religious retail, dominated by evangelical Protestants, shifts toward online and phone-ordering operations. As a company, LifeWay will continue alongside the likes of family-owned Christian Book Distributors. There will be ever fewer independent stores surviving to serve as local ministry and fellowship centers.

On the first theme, officially Christian stores obviously are not going to sell lottery tickets, randy novels and movies, pop music that degrades women, or books that deviate from their faith’s doctrines. The Baptists’ no-no’s include the prosperity gospel and accounts of purported visits to heaven. Some respondents danced on LifeWay’s grave over the way its policies reflected the Southern Baptists’ narrowing definition of doctrinal fidelity.

The most-discussed example occurred in 2012 when LifeWay refused to sell “A Year of Biblical Womanhood,” a slightly sassy book on the gender wars by well-known author Rachel Held Evans, published by Thomas Nelson, an evangelical subsidiary of HarperCollins that’s based in Nashville, the same city as LifeWay.