The following is an example of how two separate stories can be analyzed as one story. It also demonstrates why the complete religion reporter working in the mainstream Media will continually look for material in specialized news outlets.

Story #1, which The Guy depicted April 4, is the demise of the once mighty Christian Booksellers Association, founded in 1950 at the beginning of the post-war evangelical boom and lately a victim of the woes hitting all brick-and-mortar retail. (The group was later renamed CBA: The Association for Christian Retail, to signify that members sold much more than books).

Story #2, which hit almost simultaneously, is the financial peril and potential collapse of what has been an equally prominent organization, National Religious Broadcasters, formed in 1944.

Writers can learn all the sorry details from a June 20 exploration on the website of freelance writer Julia Roys, a Nov. 6 follow-up for the watchdog group Ministry Watch by beat veteran Steve Rabey, and a rundown in the Sept. 28 issue of World magazine, which commendably has an investigative reporting team run by the author, Michael Reneau.

All three articles raise an important and related question journalists might pursue separately: In light of the NRB situation, can donors rely much on certification by the Evangelical Council for Financial Accountability?

Now, why does The Guy propose that the troubles of CBA and NRB be treated as a single story?

Despite their non-sectarian names, both organizations are thoroughly evangelical Protestant, and together have been key players in that U.S. movement in the same way for decades. Their two bustling trade shows each year were all-important for networking, shaping the subculture, promoting popular theologies and showcasing stars old and new.

Both were especially vital for the complex world of “parachurch” ministries, which lack the interconnections provided by denominations. The broadcasters’ group, whose meetings drew notables from U.S. presidents on down, also played a role in lobbying government on behalf of media interests.