Let’s talk news-business realities for a moment.

If you do an online search for the following terms — “Parental Rights in Education,” Florida — you will get about 43,000 hits on Google News (as of Thursday afternoon).

Then again, if you run a search for these terms — “Don’t Say Gay,” Florida — you will get 6,820,000 hits on Google News and 24,100,000 hits on Google (period).

That’s a pretty big difference. What’s going on?

On this week’s “Crossroads” podcast (CLICK HERE to tune that in) I argued that the real name of this bill sounded way, way too much like a whatever it was that parents in Virginia wanted during that recent election that left the Democratic Party establishment in shock.

As it turns out, a new Public Opinion Strategies poll (.pdf here) found that registered voters — a majority of Democrats, even — liked the contents of this controversial Florida bill when shown its key, defining language:

“Classroom instruction by school personnel or third parties on sexual orientation or gender identity may not occur in Kindergarten through third grade or in a manner that is not age appropriate or developmentally appropriate for students in accordance with state standards.”

Clearly, “Don’t Say Gay” worked much better for political activists who wanted to keep the focus on LGBTQ-era sexual education for prepubescent children. The whole idea was that way too many parents are burdened with religious, moral and cultural beliefs that were on the wrong side of history. Thus, “parental rights” and classroom transparency are not helpful concepts.

What does this have to do with the many religion-angle stories that journalists could be chasing linked to this legislation and variations on this bill that are sure to show up in other states?