During the heat of the election campaign, the Salem Media Group staged an 11-day “Battleground Talkers” tour that covered politically potent Arizona, Florida, Georgia, Michigan, Ohio and Pennsylvania.
Purpose: To boost conservative voter turnout and nudge undecided voters on what “may be the most important election in the history of our country. … The war for America’s soul is on the line.” The rallies’ Republican and conservative flavor was no surprise, since they featured Salem radio personalities Mike Gallagher, Sebastian Gorka, Hugh Hewitt, Charlie Kirk, Eric Metaxas, Dennis Prager and Brandon Tatum, among others.
Salem Media, a publicly traded firm founded and chaired by Edward G. Atsinger III (469-586-0080), is based in Irving, Texas. It boasts of being “America’s leading Christian media company” — in this context “Christian” means pretty much evangelical Protestant — with radio networks, local stations, syndicated programs, websites, podcasts, marketing services, event planning and Regnery, a major conservative book house.
The “Battleground” personalities appear on the company’s Salem Radio Network, which employs a “conservative news talk” format. Salem says market research indicates such programming “is highly complementary to our core format of Christian Teaching and Talk” heard on other Salem outlets because “both formats express conservative views and family values.”
A thoroughly-reported, 70-inch New York Times examination of the politics of the Salem “juggernaut” October 18 (paywalled here) said, among many other things, that the company consistently promotes “ballot fraud conspiracy theories.”
Such a mix of the sacred and the profane would have astonished the 20th Century founding preachers of conservative Protestant radio such as William Ward Ayer, Donald Grey Barnhouse, Percy Crawford, M.R. DeHaan, Charles Fuller, Aimee Semple MacPherson, Walter Maier or Paul Rader.
Though TV gets the glamour, radio has arguably been more important in building the U.S. evangelical subculture and shaping its substance since World War II.