I have always found it interesting when major news organizations conduct a public-relations blitz — primarily with messages to other journalists — promoting one of their own news reports.

Obviously, the message to other journalists is this: We deserve praise for doing this story. The implied message is usually: We were brave to do this story. Now, all you other newsroom folks should follow our courageous example and cover this story, too.

In this case, we are talking about an NBC News press release with this dramatic double-decker headline:

NBC NEWS: SATANIC PANIC IS MAKING A COMEBACK, FUELED BY QANON BELIEVERS AND GOP INFLUENCERS

Baseless Accusations Are Branding People As Satanist Pedophiles At The Speed Of The Internet — Just Ask A GOP Prosecutor Who Recently Lost Re-Election.

There are several levels to This. Big. Story.

(1) There is a totally valid story about Internet-based attacks against a progressive Republican — David Leavitt, the prosecuting attorney for Utah County — attempting to smear him with wild stories about Satanic, cannibalistic attacks on children. Leavitt is active in the Church of Jesus Christ of Latter-day Saints and the younger brother of a former Utah governor, Mike Leavitt.

(2) There is a valid, and by now very familiar, story about QAnon, politicians, pedophiles, cannibalism, pizza and, of course, the work of Satan in one form of another (hold that thought). If you have followed GetReligion, you know that we think the world of QAnon conspiracy theories is important and worthy of tight, fact-based coverage.

(3) There are some, repeat “some,” Republicans on the right fringe who now rush to connect Satanic worship to all kinds of trends in the free-for-all that is modern American culture. These politicos have been known to blur the line between organized, public Satanic religious groups and the secret world (it’s hard to know the size of this phenomenon) of people attempting to practice dark arts of various kinds.

(4) There are many conservative, and very mainstream, religious believers who openly state their beliefs that incarnate evil — as in the biblical Satan — is at work, on one level or another, in activities including child abuse, domestic violence, terrorism, warfare, etc. Yes, some believe that using permanent forms of gender-transition surgery and puberty blockers on children fall into this category.

It’s important to note, however, that someone like Pope Francis saying that he sees Satanic forces at work in our world is not the same thing as people making accusations against, for example, the specific and official Church of Satan. Yes, Pope Francis has probably used more Satan-based language than any pope in several generations, including on some issues linked to the Sexual Revolution.

This NBC News report takes the important story at level (1) and links it to level (2) — which is valid. The problem, from my journalistic point of view, is that NBC News then attempts to take some poll-based information about questions at level (3) and even (4) and then blend that material with (2) Qanon and the (1) attacks on someone like Leavitt, arguing that belief in the reality of incarnate evil (a mainstream Christian belief, as in this Catholic Catechism reference) is creating a wider trend that threatens American democracy, or words to that effect.