It's time to head back into the confusing world of nondenominational and totally independent churches. There are thousands of them, many of which can accurately be called "fundamentalist." Most are very small and they are often dominated by the personality of a founding pastor. However, in this rather post-denominational age, there are more than a few independent megachurches with several thousand members.

Journalists, please consider this question: In terms of news value, which matters more, a statement by the pastor of an independent flock (with no connection to a larger regional or national body) with 200 or so members or a statement by leaders in a denomination with, let's say, 15 million members?

Let's think about that dynamic in light of a story that has received major news attention in the wake of the hellish massacre in the Pulse gay bar in Orlando.

Raise your hand if you are surprised that there were a few self-proclaimed fundamentalist leaders out there who said some wild and truly hateful (and heretical) things about the massacre.

Let me stress: It is perfectly valid to cover these statements. However, our earlier question remains: How important are these leaders and their churches, how representative are their voices, in comparison with the leaders of major denominations, seminaries and parachurch ministries? Also, it is crucial that readers be given information that places these wild statements in context, that lets them know that these voices are small and isolated.

In other words, the goal is to avoid doing what USA Today editors did with their story that ran with this headline: "California Baptist pastor praises Orlando massacre."

Now, is this "California Baptist" as in a reference to a Baptist pastor who happens to be in California or is it to a pastor linked to a major body of California Baptists, such as the California Southern Baptist Convention?