This certainly was not your typical media storm about a Baylor University graduate who achieved fame in the ministry by heading to Washington, D.C., and then to New York City.
However, the fall of the Rev. Amy Butler from the high pulpit of Manhattan’s world-famous Riverside Church offers readers a classic journalism case study illustrating the differences between New York Post readers and New York Times readers. It’s also educational to note that the religious themes in this controversy played little or no role in either report.
Starting with a classic A1 headline, the Post editors knew what would zap readers awake while reading in their subway cars:
The reason for her ouster is far more stimulating than any sermon this pastor could have delivered.
The Rev. Dr. Amy Butler, the first woman to lead Manhattan’s famed Riverside Church, lost her lofty post amid complaints that she brought ministers and a congregant on a sex toy shopping spree and then gave one of them an unwanted vibrator as a birthday gift, The Post has learned.
On May 15, Butler allegedly took two Riverside assistant ministers and a female congregant to a sex shop in Minneapolis called the Smitten Kitten, during a religious conference, according to sources familiar with the out-of-town shopping excursion.
At the store, the pastor bought a $200 bunny-shaped blue vibrator called a Beaded Rabbit for one minister — a single mom of two who was celebrating her 40th birthday — as well as more pleasure gadgets for the congregant and herself, sources said. The female minister didn’t want the sex toy, but accepted it because she was scared not to, sources said.
The great Gray Lady, on the other hand, knew that the readers in its choir would want a story rooted in sexism, patriarchy and workplace politics. The headline, as you would imagine, was a bit more restrained: “Pastor’s Exit Exposes Cultural Rifts at a Leading Liberal Church.”
The sex toys angle made it into the Times story, with a nod to Post coverage, but readers had to wait a few extra paragraphs to find that angle. Here’s the overture:
When the Rev. Dr. Amy K. Butler was hired to lead Riverside Church in Manhattan in 2014, she was hailed as a rising star, the first woman to join a distinguished line of pastors at one of the pre-eminent progressive Protestant congregations in the United States.